The first step · Spark
Spark · Start with ChatGPT
A friendly, hands-on introduction to ChatGPT. Choose a companion and learn one small step at a time.
Training & education · by VCMP
Think bigger.
Start here.
Skills for your next chapter. Put AI to work, make sense of your data and help the right people find your business.
Free lesson. No sign-up needed.
Build something you can use.One payment. Learn at your pace.
From £905Learning paths
05Languages
96Professional lessons
Choose your direction
What will you learn next?
Professional course
Google Analytics 4 for Business Decisions
Your own measurement plan and a weekly decision report
01
Learn
Clear explanations, useful diagrams and worked business examples.
02
Practise
Flip a flashcard, work through a scenario and build your own plan.
03
Check your understanding
Module checks, helpful feedback and a final assessment.
Learning that fits real life
Five ways forward.
Start with Spark. Build your next skill with a practical professional course.
Explore Spark ↗
Data & decisions
Google Analytics 4 for Business Decisions
Turn website data into a clear next step. Learn setup, reports, campaigns and Search Console through realistic practice.
8 modules24 lessons6–8 hours with practice
Your own measurement plan and a weekly decision report
£9One payment. Learn at your pace.See the course ↗
Search & visibility
SEO & AI Search Strategy
Build a useful search strategy for people and AI. Learn intent, keyword research, technical checks and a measured 30-day plan.
8 modules24 lessons6–8 hours with practice
A keyword map, content brief and a 30-day growth plan
£9One payment. Learn at your pace.See the course ↗
Productivity & operations
AI Productivity & Workflow Design for Business
Build reliable AI workflows for research, communication and operations. Verify the output, keep people in control and measure the time you actually save.
8 modules24 lessons6–8 hours with practice
A tested workflow playbook with evidence checks, review rules and a time-saving calculation
£9One payment. Learn at your pace.See the course ↗
Data & spreadsheets
Excel & Google Sheets for Business Decisions
Clean messy data, build dependable formulas and present a clear business dashboard. Practise with a supplied sales dataset in Excel or free Google Sheets.
8 modules24 lessons6–8 hours with practice
An audited sales workbook, a KPI dashboard and a one-page decision memo
£9One payment. Learn at your pace.See the course ↗
The Analytics + Search pair
Two courses that work together: Google Analytics 4 for Business Decisions and SEO & AI Search Strategy.
£15 GBP
Get both courses ↗A look inside
Less watching. More doing.
You can find definitions for free. Here, you practise using them: read an actual interface, work through a business decision and build something you can take back to work.
GA4 / Worked example
See where to click
Real Google interface examples with captions and step-by-step guidance. Learn what each setting means before changing it.
Make the decision
Practise six business scenarios in Analytics and SEO, then explore evidence checks, workflow design and spreadsheet calculations in the new courses. Compare your reasoning with worked feedback.
Leave with useful work
Leave with a measurement plan, an SEO strategy, a reviewed AI workflow or an audited sales dashboard. Each professional course includes a project you can adapt to your own work.
Make your progress tangible
Certificate of completion
Complete every module, submit your practical project and pass the final knowledge assessment with 80% or more. Your certificate carries your name, course, score, date and unique reference.
Independent VCMP training. Our completion certificate is not an accredited qualification or a Google or OpenAI certificate.