VCMP Amplio · 5 practical checks
5 things to agree before someone else runs your social content
Give your team and your marketing partner a brief they can use to prepare, approve and review a campaign.
Pick one message for the first campaign
Choose a specific goal such as getting people to ask about a new service. Write down who the post is for, what they should do and where that action will happen.
Agree which profiles and languages are in scope
List the active profiles, the people who manage them and the languages customers expect. Check what needs a distinct version and where the same message can be reused.
Give the writer examples of your own voice
Share one post you would publish and one you would rewrite. Explain which phrases your customers use and include the latest photos, offer dates and brand approvals.
Name the person who can approve a late change
Try a sample post where the offer date changes. Use the review workflow to check the final caption, creative and publication date before the person responsible marks it ready.
Agree what the monthly report should answer
Ask the report to separate work published, the response it received and the action people took. Pick one measure tied to your goal and ask what data source supplies it.
Your next step
Bring one campaign brief and the profiles you want the team to manage.