VCMP TrueLink · 5 practical checks
5 checks before you publish your official business links
Give customers a clear record of the destinations your business declares and a way to compare a link they received.
Inventory the links customers actually use
List your homepage, booking page and active social profiles. Open each from a customer’s phone and check the final destination before deciding what belongs in your record.
Assign someone to verify domain control
Ask the person who manages your DNS to handle the verification step. Record when the evidence was checked and who will renew it if its validity window ends.
Test two URLs that look almost the same
Take a declared URL and create a sample with a different path or query value. Compare the full addresses in the demo to see how the exact match is reported.
Share the record through an established channel
Link to the record from a page customers already recognise. Ask a colleague to find the record and use it to compare a sample link without any help from you.
Recheck the record when a supplier changes
Use a booking provider change as the rehearsal. Update the declared destination, review the record revision and check that public materials point customers to the current booking URL.
Your next step
Bring a list of destinations and identify who can manage the DNS records for your domain.