Skip to content

AI answer audits

AnswerProof by VCMP

AnswerProof by VCMP is an evidence-led AI answer audit offering for local businesses, focused on checking claims, verifying facts and identifying useful next steps.

Product facts and buyer guide · Reviewed · Buying guide updated

Explore AnswerProof by VCMP in practice

Start with the product

Local businesses that want to understand whether AI-generated answers describe them accurately.

See the product and current access options →

Watch the product film

English · 46 seconds.

Watch the 46-second VCMP introduction, then explore bookings, point of sale, venue management, digital signage and search intelligence.

VCMP business software: meet Solo, POS, Encore and the product family →

Choose an AI answer audit by its questions and evidence

A useful audit helps you correct a specific claim. Define the questions and authoritative business facts before judging whether an AI answer is accurate.

Use these criteria to prepare your product evaluation.
DecisionA good fit whenConfirm first
Audit scopeYou need a review of sampled answers about your business.Agree the questions, engines, dates and locations where relevant, plus the evidence retained for each answer.
Claim correctionYou need to distinguish wrong facts from missing information.Compare the answer with current official pages, then identify the exact page or source needing correction.
Follow-upYou want to check whether a correction appears in later samples.Repeat a documented sample and keep variation visible; an audit is not guaranteed AI placement or a fixed ranking.

Your next product discussion

Prepare an AI answer fact-check

Checklist edition:

An AI answer audit should show the claim, the authoritative fact and an action the business can take. Start with one answer about your business.

See a fictional worked example

In a fictional answer, a business is described as open on Sundays. Its current official opening-hours page says Monday to Friday. The audit records both dated sources, recommends correcting any conflicting owned pages and schedules a later recheck.

Tick the items you have prepared

0 of 4 items prepared. Your selections stay on this page.

Confirm AnswerProof pilot access and the audit scope. A correction to your own information cannot guarantee that an AI provider changes its answer or recommends your business.

Build a useful evaluation

Five practical ways to evaluate AnswerProof by VCMP

Start with the task that matters to your team. Each brief gives you an example to prepare, a workflow to review and a result to interpret. Use fictional or anonymised records in a demonstration.

Evaluation 1 of 5

Choose representative buyer questions

An AI answer audit is more useful when its questions reflect real customer decisions and have a defined scope.

Prepare
Prepare five fictional buyer questions spanning product fit, location, pricing and a comparison relevant to the business.
Check
Agree the questions, models, language and collection date before reviewing answers. Keep the same scope for a repeat sample.
Read the result
A small prompt sample cannot represent every possible conversation. Confirm the pilot's coverage and delivery terms.

Evaluation 2 of 5

Check business claims against sources

An answer can mention a business while still giving the wrong opening hours, product name or price.

Prepare
Use a sample answer and the business's current public source pages. Identify each factual claim separately.
Check
Compare claims with the source and record supported, incorrect or unresolved details with the evidence used.
Read the result
A source may itself be outdated. Keep uncertainty visible and ask the business owner to resolve conflicting facts.

Evaluation 3 of 5

Distinguish mentions from citations

A brand mention and a clickable source citation are different observations, even when they appear in the same answer.

Prepare
Prepare a sample answer with a named business, a cited website and one unsupported claim.
Check
Record the mention, cited URL and claim evidence separately, then inspect whether the cited page supports the answer.
Read the result
A citation is not proof that the visitor clicked it or that the model will cite the page again.

Evaluation 4 of 5

Prepare corrections at the authoritative source

A correction is easier to assess when it identifies the inaccurate statement and the public source that should carry the right fact.

Prepare
Choose one fictional inaccurate product description and the page the business controls for that product.
Check
Draft the corrected wording with evidence, update the approved source and record the publication date for the next sample.
Read the result
Updating a source does not force an AI service to change its next answer. Avoid claims of guaranteed placement or recommendation.

Evaluation 5 of 5

Repeat the audit with comparable conditions

A repeat audit should preserve the question and context so a changed answer can be interpreted responsibly.

Prepare
Retain the original prompts, model names, language and evidence record, then choose the next sampling date.
Check
Compare the new answers with the original claims and citations. Record improvements, regressions and unresolved issues separately.
Read the result
AI answers vary between runs. AnswerProof audits sampled claims and does not guarantee rankings or universal visibility.

Bring your most important workflow to the next step. Note the country, languages, devices and evidence your team needs.

Discuss your evaluation with VCMP

Who is it for?

Local businesses that want to understand whether AI-generated answers describe them accurately.

  • Checking AI answers about a business
  • Finding inaccurate business claims
  • Evidence-backed correction priorities

What does it cover?

  • AI answer review
  • Claim checking
  • Evidence review and next steps

How it fits the family

An answer audit checks the content of sampled answers. It is not a guarantee of recommendation, a placement service or proof of visibility in every conversation.

What to confirm before choosing

The public offering accepts founding pilot requests. Confirm pilot availability, audit scope, sampled questions and delivery arrangements before purchase.

Buyer questions, answered

What does an AI answer audit check?

AnswerProof checks claims in AI answers about a local business against supporting evidence and identifies useful next steps. The scope and sampled questions should be agreed for the audit.

How is an AI answer accuracy audit different from AI visibility tracking?

An accuracy audit asks whether sampled answers describe the business correctly; visibility tracking asks whether it appears in a defined set of questions. AnswerProof focuses on claims, evidence and correction priorities. Keep the question, platform, date, answer and cited sources together so an accurate branded answer is not confused with discovery in an unbranded recommendation.

What evidence should a business supply for an AI answer audit?

Supply current official service descriptions, prices and terms where public, contact details, business profiles and the sampled answers you want reviewed. Agree the questions and delivery scope with AnswerProof. Distinguish a sourced factual error from an opinion or a missing recommendation, then prioritise corrections to the public sources a customer can actually verify.

How should I check whether a corrected AI claim stays accurate?

Repeat the recorded question in a fresh conversation and retain the platform, date, actual response and citations. Compare the claim against the corrected public evidence. AnswerProof can help organise sampled claim review, but a later correct answer does not establish that every model, user or conversation has adopted the correction. Keep inaccurate or absent results in the record as well.

What business facts should we prepare for an AnswerProof audit?

Provide current services, locations, official URLs and approved factual references. Identify claims that would materially mislead a customer if an AI answer got them wrong.

How should an AI answer audit record its sample questions?

Keep the exact question, engine, observation time and returned answer together. Distinguish branded recognition from questions a buyer could ask without knowing the business.

What makes an AI citation relevant to a business audit?

Open the cited page and check whether it supports the nearby claim. A link to the domain alone does not establish that the answer used accurate product information.

How should we treat an AI audit request that failed?

Record it as incomplete or unknown with the failure context. A failed request is not evidence that the business was absent from a completed answer.

Can AnswerProof guarantee a correction appears in every AI service?

No. The offering checks sampled claims and identifies useful next steps. Later answers require separate observation on the relevant service and question.

What should be prioritised when an AI answer contains several errors?

Start with material customer facts such as the product's purpose, availability or official destination. Link each proposed correction to a checked public source.

How do we compare two AI answer audits fairly?

Use consistent question sets and record engine, time and sampling differences. Keep changed prompts or incomplete checks visible before interpreting a difference.

Does an AI model recognising VCMP prove a buyer would find it?

A branded recognition question already supplies the name. Evaluate unprompted buyer questions separately to understand the sampled discovery evidence.

What should an AnswerProof audit deliver beyond a score?

Ask for the sampled questions, observed claims, supporting sources and prioritised corrections. Agree the current pilot's scope and delivery arrangements before purchase.

When should AnswerProof findings lead to website edits?

Edit a public page when the checked facts are missing, unclear or outdated. Record the change and repeat the relevant sample later without promising a particular AI response.

Sources and next steps

This guide is maintained by StartMadeSimple Ltd using its public product information. Read the official source for AnswerProof by VCMP. Confirm current prices, access and configuration directly before purchasing.

Ask about this product or report a correction

See the workflow in practice

Run an AnswerProof question from captured answer to claim-level review
Agree the buyer question, preserve the answer and sources, compare each material claim with owner-verified facts and plan a bounded recheck.

See how AnswerProof by VCMP fits your business

Bring one workflow you want to improve. We can walk through it together and confirm the setup and costs for your organisation.

Arrange a product walkthrough →

Product films and official channels

All official VCMP and StartMadeSimple channels

Related product choices

Practical guides

AI Answer Audit Buying Guide | AnswerProof by VCMP