Estate agencies · 4 practical checks

4 checks from a branch window listing to a viewing enquiry

Follow one property across photography, a window display, a short video and the branch’s enquiry route.

Pick a listing and agree the source of its details
Use a current example with approved photos, price and listing reference. Decide who can approve the copy and who removes it from the branch window after a withdrawal.
VCMP Estate playbook
Test the listing from the pavement
Play it on the intended display and walk past at normal speed. Confirm the reference and price are readable and make sure another branch still shows its own properties.
VCMP Screens playbook
Give the online listing a short version
Open with the property’s strongest feature, then show the entrance and one wider room view. End with the listing reference and a single way to ask about a viewing.
VCMP Clip playbook
Follow the enquiry back to its owner
Send one agreed fictional enquiry from the public route. Ask the team to find the property reference, pick the person who will answer and describe how they will handle an unavailable listing.
VCMP Estate playbook

Your next step

Bring a listing, a photograph of the branch window and the way enquiries reach staff today.