The customer views the services
Publish the services that should appear on the website, with descriptions and durations where they are provided.
A business website with online appointment booking
A small business website where customers can book online
Publish your services, business details and booking journey in one place, so customers can choose a service and available time without being sent to a separately managed booking system.
A small business booking website combines business information, services and a public booking journey. With Solo, customers can choose a service and available appointment in their browser, while the booking creates the appointment and creates or updates the customer record.
- Publish the business website
- Show services to customers
- Let customers choose an available time
- Create the appointment
- Keep customer details available in Solo
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The website-to-booking gap
A website should do more than tell customers to call or message
Some small business websites show services but still send customers elsewhere to arrange an appointment. When the website and booking software are managed separately, service information and customer details may also need to be updated or copied in more than one place.
Customers can see the services but cannot choose an available appointment.
The website and booking software need separate updates.
The booking journey sends customers to a separately managed system.
From the business website to a booked appointment
The customer chooses a service
The public booking journey lets the customer select the service they want.
The customer chooses an available staff member
Where staff booking is configured, the customer can choose an available staff member.
The customer chooses a date and available time
Available appointment times are shown from the configured booking availability.
The customer makes a booking
The customer enters their contact details in the browser without creating a Solo account.
Solo records the appointment and customer details
The booking can create the appointment and create or update the saved customer contact record in Solo.
Solo records the appointment and customer detailsBuild the public business presence
Choose a website template, then edit the wording, colours, logo, business details and images before publishing.
Publish services that customers can book
Choose which active services appear on the website and provide useful descriptions and durations for customers.
Present services with your own content
Add business images and assign a gallery image to a service when one is available. Services without an assigned image can use an icon.
Continue after the public booking
Solo can create or update the customer contact record and create the appointment, keeping the public booking useful for the work that follows.
Explore booking software with invoicingConnect a website address owned by the business
Businesses that own a domain can connect it to a published Solo website after completing the required domain setup.
Request an optional advance payment for a booking
A percentage booking deposit is available when deposits are configured, the service has a price and the business has an eligible, ready Stripe setup.
What to compare in a small business booking website
Start with one service and review the complete journey a new customer will see. A useful booking website explains the service, shows the available times, works clearly on a phone and keeps the next step easy to understand.
Example: a dog-grooming appointment
Imagine publishing a grooming service for new customers. Use your own description, business details and images to explain the service before asking someone to choose an appointment.
Explain the service before the booking
Choose an active service to show on the website. Add a description and duration where relevant, explaining what is included so customers can decide whether it suits them.
Review the available appointments
Appointment times come from the booking availability you configure. If customers will choose a staff member, check that staff booking and availability are configured for that journey.
Follow the booking into everyday work
Customers enter their contact details in the browser without creating a Solo account. The booking can create the appointment and create or update the customer record you use in Solo.
Four things to check before choosing
Can a customer understand the service and choose an available appointment without downloading an app?
Can you edit the wording, images, colours and business details before publishing?
Does a completed booking create the appointment and keep the customer contact record connected?
Can you use a domain you own, and are optional deposits explained with their setup requirements?
Useful for appointment-led service businesses
When a specialist website or booking system may be better
Businesses needing a highly bespoke content-heavy website, complex ecommerce, marketplace customer acquisition, advanced resource scheduling or specialist field-service dispatch may still need dedicated software alongside Solo.
Website and online booking questions
Can customers make a booking from my business website?
Yes. A published Solo website can direct customers into its public booking journey, where they can choose a service, date and available time.
Do customers need a Solo account to make a booking?
No. Customers can enter their booking and contact details in a public browser page without creating a Solo account.
Can I show service descriptions and durations on my website?
Yes. You can choose which active services appear on the public website and add service descriptions and durations where relevant.
Can customers choose a staff member when making a booking?
Yes, where staff booking and availability have been configured. A one-person business can keep the booking journey focused on its available owner or provider.
Can I connect a domain that my business owns?
Yes. A business that owns a domain can connect it to a published Solo website after completing the required domain connection and setup steps.
Can I request an advance payment when a customer makes a booking?
Eligible businesses can request a percentage booking deposit when deposits are configured, the selected service has a price and the Stripe setup is ready.
Is Solo suitable for a website run by a one-person service business?
Yes. Solo is designed for sole traders and small service businesses that want a public website, online appointment booking and everyday customer information in one operational workspace.