Take permissioned contacts from CSV to a reviewed Growth follow-up

Make the source and permission visible before drafting

Prepare a small CSV with the fields the campaign genuinely needs, including the contact address, company, source and the permission or lawful basis your team relies on. Remove records that should not be contacted and decide who owns suppression and corrections. Growth can organise imported contacts and campaign drafts, but a successful upload does not establish that outreach is permitted.

Inspect duplicate handling and merge fields before using a live audience. Draft one message with a specific reason for contact, a truthful next step and only the links the recipient needs. Send test copies to controlled addresses and review the rendered subject, sender identity, reply path, call-to-action and unsubscribe experience before scheduling anything broader.

Read engagement as a signal, not a conclusion

After an authorised send, reconcile sent, delivered, failed, unsubscribed and replied states before deciding what to do next. Opens and clicks can be affected by privacy protections and security scanners, so they do not prove human interest. A verified reply or booked conversation is a different outcome and should remain distinguishable in reporting.

Set a bounded daily schedule and a human approval point for follow-up. Confirm the current plan, sending limits, sender setup and available integrations from the official product terms. Growth prepares and delivers outreach workflows; it does not create consent, guarantee deliverability or make every contact appropriate for a campaign.

Your evaluation checklist

1. Document each contact source, permission basis, required fields and suppression decision.
2. Test duplicate handling, merge fields, sender identity, reply and unsubscribe routes.
3. Separate sent, failed, opt-out, open, click, reply and booked-conversation states.
4. Approve a bounded schedule and confirm plan limits before any live audience is selected.

Sources and next steps

Product facts reviewed 22 September 2026. The publication date above is the date of this note.

Check the official product page and buyer guide for current capabilities, scope and terms before choosing.

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